AgriFORCE Brands develops and commercializes superior plant-based ingredients and products for businesses and consumers that deliver healthier and more nutritious solutions.
We aim to market both branded products and innovative ingredient offerings, be that innovative IP from M & A or extending IP from AgriFORCE Solutions into additional product verticals. The result is healthier, more nutritious foods and next generation proteins for today’s families.
Our focus today is on the commercialization of an IP that could redefine the specialty flour and grain-based products categories – UN(THINK) Foods.
Wheat accounts for 20% of worldwide caloric consumption, with flour and bakery products representing a $200 Billion dollar market in the U.S. alone. However, many wheat-based products are lacking in nutrition or are not aligned with consumer preferences for low carb and high protein alternatives.
Existing healthy options are lacking in taste and texture, and consumers are forced to compromise. When purchasing food products such as baked goods or packaged goods, 1/3 of consumers feel they make a compromise all or most of the time to buy a healthier version. If you ask millennials, the number jumps to almost half of them.
This is the opportunity for UN(THINK)- to develop a line of great tasting flour based products from grains (and in the future pulses) that change the way people think about their favorite foods. At AgriFORCE we believe you deserve food that’s good for you, your community, and the planet – without having to sacrifice taste for wellness.
Potential Product Line-Up
Products under consideration and development
UN(THINK) patented technology naturally processes and converts grain, pulses and root vegetables. For wheat, this revolutionary process results in a flour created to offer superior nutrition, without compromising taste, texture and quality.
The result is UN(THINK), a brand with products for consumers and a premium branded ingredient for manufacturers to “better” their products in the bakery and snack categories, as well as potential dairy alternatives, high-performance drinks, nutrition bars and other categories that will cater to the highly motivated and growing demographic of wellness-focused millennials and health-conscious baby boomers.
“We believe that people should not compromise the flavor, texture, aroma or quality of their favorite dishes in order to eat healthier. Our proprietary process, which we have been perfecting for the past ten years, is designed to provide the key ingredients for many of the foods that people want to eat, combined with the nutrition and flavor they desire.”
– David Naccarato, Director IP Development & Inventor
With a clear innovation roadmap, our focus is first on launching wheat-based flours and baked products that aim to provide improved nutrition without sacrificing on taste. AgriFORCE is currently on track to pilot test its first branded product with businesses and consumers in early 2023.
UN(THINK) POWER FLOUR SPECS
NEWS AND UPDATES
We are working hard to make UN(THINK) products available soon! For updates, information and to be part of the UN(THINK) community: