Our Team

Meet the Team

Ingo Mueller


Ingo has been involved in the finance and advisory business for the past 20 years. In that time, he helped raise more than $200M for the companies he worked with. His previous executive experience includes being the CEO of Wigu City Edutainment Centres PLC, London Mining PLC (Colombia), and International Coal Company Ltd. In addition to his C-Suite experience, Ingo has acted in a strategic advisory capacity for companies, senior executives and principals around the world and across a broad cross-section of industries, including with multinational and international investment banks. Some of Ingo’s strategic advisory work has been with companies such as Daewoo Ship Building and Marine Engineering Co. Ltd., BAO Minerals (BAO STEEL Group) and Petro China. He has also worked with Hard Rock Hotel and Casinos, Donaco Pte Ltd. (Genting Group of Companies) and Minera Santa Fe.

Troy McClellan

V.P. Design & Construction

Troy has focused on innovative design and construction technologies throughout his career, most recently as VP of Design and Development at W!GU City. Previously he was VP Design and Development at MGM Macau. Prior to this, Troy held executive and senior management roles at Wynn Design & Development (Macau), Universal Studios (Japan), and several globally recognized design firms. Troy is a registered professional architect and received his Masters’ Degree in Architecture from Montana State University.

Richard Wong


Richard has over 25 years of experience in both start-up and public companies in the consumer goods, fertilizer, manufacturing, and forest industries. Richard has served as the CFO of Emerald Harvest Co., Dan-D Foods, Ltd., was the Director of Finance and CFO of SUGOI Performance Apparel and a partner at First Choice Capital Advisors.

Gideon De Jager

Chief Strategy and Business Development Officer

Gideon brings indepth experience in the development and implementation of automated growing systems and AgTech solutions across the globe and in providing strong, strategic leadership. Prior to joining AgriFORCE, Gideon held senior roles at Dutch AgTech company Codema for more than 19 years, the last nine as Chief Commercial Officer.

John Dol

VP Operations

John has more than 26 years of experience managing the execution of large-scale agriculture projects under glass (advanced Dutch greenhouse) – from design to commerciality. Prior to joining AgriFORCE, John was the VP of Cultivation for Curaleaf ($4.5B market cap), where he grew their platform from three to 12 indoor cultivation facilities in the US.

Dr. Laila Benkrima

Chief Scientific Officer

Dr. Benkrima holds a PhD in horticulture from the University of Paris, with a specialization in tissue culture and the hybridization and selection of plant varietals. Her extensive experience includes working with organizations such as Inflazyme Pharmaceuticals, the University of British Columbia, and Celex Laboratory.

Susan Cooper-Smith

Director of Micropropagation

Susan brings more than 30 years of experience to her role at AgriFORCE. During her career, she has worked in all aspects of the Micropropagation space, including the development and commercialization of lab design, SOP protocols and operations for advanced micropropagation techniques and improved tissue culture systems.

Dawn Longshaw

VP of HR

Dawn is a highly respected and award-winning professional recruiter and is a recognized leader in helping to shape the careers of many of Western Canada’s top human resources practitioners. With more than 20 years expertise in recruitment and H&R, she brings exceptional business acumen and HR knowledge in her role. In her career, Dawn has developed and built out HR departments, supported expansions in staffing across geographic boundaries and is a leading expert in sourcing, securing, managing and retaining talent.

Ian Pedersen

Director of Investor Relations

Ian has spent more than two decades in the investment industry, starting his career in investor relations in 2007 with Canadian Nexus Ventures. Prior to joining AgriFORCE, Ian held senior corporate consultant roles at Payworks and Dun and Bradstreet, where he was a regular recipient of President and Winners Circle awards for Sales Excellence. Ian is adept at understanding strategic objectives and aligning initiatives to achieve corporate goals.

Ruth Atherley

Director of Brand, Public Relations and Content

Ruth has developed and managed brand, public relations and content strategies for high profile private and public sector organizations throughout Canada and around the world. A former journalist, she has written for many national publications including Maclean’s, The Globe and Mail and Canadian Business. Ruth has spent close to two decades immersed in online communication and is considered a subject matter expert in social media. She is also one of the West Coast’s strongest communicators in the area of brand reputation. An in-demand speaker, she has presented to small and large groups in Canada, the United States and New Zealand, including a TEDx Talk on integrity.