Our Team

Meet the Team

Ingo Mueller

CEO

Ingo has been involved in the finance and advisory business for the past 20 years. In that time, he helped raise more than $200M for the companies he worked with. His previous executive experience includes being the CEO of Wigu City Edutainment Centres PLC, London Mining PLC (Colombia), and International Coal Company Ltd. In addition to his C-Suite experience, Ingo has acted in a strategic advisory capacity for companies, senior executives and principals around the world and across a broad cross-section of industries, including with multinational and international investment banks. Some of Ingo’s strategic advisory work has been with companies such as Daewoo Ship Building and Marine Engineering Co. Ltd., BAO Minerals (BAO STEEL Group) and Petro China. He has also worked with Hard Rock Hotel and Casinos, Donaco Pte Ltd. (Genting Group of Companies) and Minera Santa Fe.

Troy McClellan

President, AgriFORCE Solutions

Troy has focused on innovative design and construction technologies throughout his career, most recently as V.P. of Design and Construction at AgriFORCE Growing Systems. Prior to this, Troy held executive and senior management roles at W!gu City, MGM Macau, Wynn Design & Development (Macau), Universal Studios (Japan) and several globally recognized design firms. Troy is a registered professional architect and received his Master’s Degree in Architecture from Montana State University.

Mauro Pennella

President, AgriFORCE Brands and CMO, AgriFORCE Growing Systems

A well-respected brand and marketing professional with more than three decades of global consumer product experience, Mauro Pennella brings deep expertise to his dual role as President of AgriFORCE Brands and Chief Marketing Officer of AgriFORCE Growing Systems. At AgriFORCE Brands, Mauro oversees the creation and growth of the Company’s product brands across multiple agriculture verticals including foods, plant-based proteins, nutraceuticals and pharmaceuticals and other targeted products. He is responsible for the division’s P&L, including Marketing, Sales, R&D and Operations. Mauro also leads the brand, marketing and communications teams for AgriFORCE Growing Systems – creating a holistic, integrated overarching brand platform for the parent company and all divisions of the AgriFORCE family of companies. Prior to joining AgriFORCE Mauro was Chief Growth & Sustainability Officer at McCain Foods, a well-known and respected Canadian multinational frozen food company. In his career, he also led and held senior executive roles at companies such Combe Incorporated, Conagra’s Lamb Weston, Diageo and Procter & Gamble – managing multiple divisions and global employee groups.

Richard Wong

CFO

Richard has over 25 years of experience in both start-up and public companies in the consumer goods, fertilizer, manufacturing, and forest industries. Richard has served as the CFO of Emerald Harvest Co., Dan-D Foods, Ltd., was the Director of Finance and CFO of SUGOI Performance Apparel and a partner at First Choice Capital Advisors.

Gideon De Jager

Chief Strategy and Business Development Officer

Gideon brings indepth experience in the development and implementation of automated growing systems and AgTech solutions across the globe and in providing strong, strategic leadership. Prior to joining AgriFORCE, Gideon held senior roles at Dutch AgTech company Codema for more than 19 years, the last nine as Chief Commercial Officer.

Dr. Laila Benkrima

Chief Scientific Officer

Dr. Benkrima holds a PhD in horticulture from the University of Paris, with a specialization in tissue culture and the hybridization and selection of plant varietals. Her extensive experience includes working with organizations such as Inflazyme Pharmaceuticals, the University of British Columbia, and Celex Laboratory.

Dawn Longshaw

VP of HR

Dawn is a highly respected and award-winning professional recruiter and is a recognized leader in helping to shape the careers of many of Western Canada’s top human resources practitioners. With more than 20 years expertise in recruitment and H&R, she brings exceptional business acumen and HR knowledge in her role. In her career, Dawn has developed and built out HR departments, supported expansions in staffing across geographic boundaries and is a leading expert in sourcing, securing, managing and retaining talent.

Ian Pedersen

Director of Investor Relations

Ian has spent more than two decades in the investment industry, starting his career in investor relations in 2007 with Canadian Nexus Ventures. Prior to joining AgriFORCE, Ian held senior corporate consultant roles at Payworks and Dun and Bradstreet, where he was a regular recipient of President and Winners Circle awards for Sales Excellence. Ian is adept at understanding strategic objectives and aligning initiatives to achieve corporate goals.